by Amanda Bertholf // Spring 2012
Snow and Co.
(Left to right) Jerry Nevins, MBA ’09 Lauren Cloud, MBA ’09 Andy Talbert, MBA ’09, Photo: Dan Videtich

What’s your role with Snow and Co.?
Fun-hater. Seriously, I’m the numbers person and keep the boys grounded. Jerry and Andy generate the ideas, I determine the return on investment and feasibility. I also manage our books and work closely with our accountant.

What’s it like watching a business take shape?
It’s surreal because we spent two years planning and talking in hypotheticals. There were plenty of times I didn’t think we’d actually open. But all the preparation was worth it when I walked in on opening night (November 2011 on a First Friday). Seeing the place full of people and hearing all the positive feedback was amazing.

What’s your favorite drink on the menu?
Our seasonal drink, Cloud 9. Drinking it is like making out with a flower or drinking your grandmother’s perfume—makes you thirsty, doesn’t it? In all seriousness, it’s St. Germaine Elderflower, organic peach liquor, limeade and local milk. Delicious.

Do you have a day job?
I am a financial analyst at JP Morgan Chase. At times, that feels like a job and a half (by some metrics working 65 hours a week qualifies), so I take it a week at a time. My coworkers at both jobs are understanding and supportive, which helps.

How do you describe yourself?
I have a work-hard-play-harder mentality. I’m driven, but sometimes it seems like I take the more difficult path to get there.

Any advice for women who dream of starting a business?
Surround yourself with the right people personally and professionally.

How do you balance everything?
I deprive myself of sleep and multi-task effectively. I’m joking. I typically allot some me-time each week to stay sane. I make provisions for live music and yoga, though. Those are my favorite ways to relax.

What’s your biggest fear?
I don’t want to keep myself so busy that I miss out on the little things. Life goes by too fast to not stop every once and awhile to appreciate the present.

What’s next on your list of goals?
I took my Level 1 CFA (Chartered Financial Analyst) exam a few weeks ago in Chicago. If I pass, I’ll likely sit for the Level 2 in June. Additionally, I’d like to take some time to travel or maybe even set up shop in a different city for a few years. Time will tell.

Who inspires you?
My family and friends. They are supportive and continually help me be a better person.

From raising hell to building peace
On the road again

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